Journal

Google

Staffup @ Google

News, Work Journal • Thursday 10th November 2016

THE OBJECTIVE Google asked Staffup to support an internal conference over two days in their amazing space, The Foundry. The Staffup team were tasked with meet & greet, registration, cloak room and breakout rooms support & roving mikes.   THE RESULTS A hectic couple of days resulted in happy event planners!! What’s more, Staffup brand ambassadors…

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Back to School with Tesco

Work Journal • Saturday 27th August 2016

THE OBJECTIVE To promote healthy alternative meal options for parents and kids with hectic school schedules using Tesco own-brand products.   THE RESULTS A fantastic campaign highlighting various Tesco own-brand products and their benefits to parents in 45 locations nationwide over a three-day period. In 15 of the stores, sampling took place from our bespoke digital stands,…

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Oreo Face Race – Dublin Street Festival

Work Journal • Friday 8th July 2016

THE OBJECTIVE Mondelez asked us to create fun, interactive games for a family fun day as part of the Dublin Street Festival in Merrion Square to showcase and sample Oreo biscuits.     THE RESULTS The event was a fantastic success! All the family were able to enjoy the various activities taking place, but mainly…

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Haagen Dazs – Real Love Campaign

Work Journal • Sunday 14th February 2016

THE OBJECTIVE To drive awareness of Haagen Dazs for Valentines Day 2016 and reinforce position as the premium #1 ice cream brand for special occasions.     THE RESULTS A hugely successful campaign, STAFFUP had brand ambassadors in 30 locations around the country sampling Haagen Dazs strawberries & cream. This was to support a front of store…

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Belvita Commuter Sampling

Work Journal • Tuesday 2nd February 2016

THE OBJECTIVE To introduce Belvita as a breakfast option and to increase brand awareness among commuters around the country.     THE RESULTS For this fun campaign we encouraged product trial through sampling to commuters at key locations around the country. ‘Irish Mammy’ brand ambassadors engaged the audience to increase the brand awareness of Belvita…

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Zurich Winter Wonderland

Work Journal • Thursday 28th January 2016

THE OBJECTIVE To host Zurichs ‘Winter Wonderland’ themed event.     RESULTS This event was delivered to celebrate success and cultivate a sense of comradery and partnership between Zurich stakeholders, and what a success it was! The Mansion House was transformed to a snowy outdoor experience which included two ‘log cabin’ bars and an impressive Ice Cocktail…

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McMór Launch

Work Journal • Wednesday 12th August 2015

THE OBJECTIVE To support the ATL campaign for the new McDonalds Irish Burger – the McMór.     RESULTS Positioned as a ‘mystery craft burger event’ through Lovin Dublin, Meeting House Square was completely transformed to an outdoor burger restaurant. The craft experience was established by incorporating relaxed wooden bench seating, a wooden bar area…

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