Back to School with Tesco

Work Journal • Saturday 27th August 2016

THE OBJECTIVE

To promote healthy alternative meal options for parents and kids with hectic school schedules using Tesco own-brand products.

Tesco_BTS

 

THE RESULTS

A fantastic campaign highlighting various Tesco own-brand products and their benefits to parents in 45 locations nationwide over a three-day period. In 15 of the stores, sampling took place from our bespoke digital stands, showcasing the recipes in real-time, and allowing our Brand Ambassadors to engage directly with the parents and discuss the health benefits of the products included.

 

Naas.Demo-16

 

In the remaining 30 stores, we sampled a variety of Tesco own-brand healthy and easy to prepare snacks for the whole family to enjoy!